Embracing the Collective Pause with Audrey Woollen
Even in these unprecedented times that we’re all collectively experiencing, there’s still an opportunity to find beauty in every moment. Today I brought on Audrey Woollen. Audrey is the founder and creative behind Urbanic Paper Boutique. In this episode, we talk about how she got started in the stationery industry and decided to start her business. She shares her biggest hiring mistake (and what she learned from it). Audrey and I discuss her journey of navigating her business through the pandemic and what she’s learned from having to pause. You’ll hear how she’s handing business projections and how her relationship with her customers has evolved through this crisis.
What’s in this episode:
How Audrey got into stationery and started her business
Making the decision to shift her career into this passion
Figuring out your path as it unfolds
A huge mistake Audrey made in hiring the wrong person
The flood of encouragement she received after posting a GoFundMe to get her business through the pandemic
The new relationship she’s developed with her customers through this crisis
Why now is the time for people to support small businesses
Rethinking how you want to live
How Audrey’s handling her business projections now
The silver lining that she’s found with the collective pause
About Audrey:
With an eye for design and a heart for paper, Audrey Woollen is the creative behind the Urbanic brand, building a community for paper and design enthusiasts. Sourcing the best-of-the-best from makers all over the world, she has successfully blended modern style and vintage charm.
She serves as a consultant for emerging and established lines, and has given dozens of talks and seminars throughout both the US and Europe. Audrey has been a board advisor at the National Stationery Show, a judge for the Louie Awards for PaperFest London and is on the editorial board for Stationery Trends Magazine. She is a working momma with a creative vision and considered an industry leader in the stationery community.
