About

Born and raised in Chicago, Amy spent much of her childhood wallpapering her bedroom walls with the colorful and glamorous pages of fashion magazines. She learned how to sew her senior year of high school and what developed was her first passion: designing. Within five years, she had become an award-winning designer and founder of the popular handcrafted t-shirt line Amy Tangerine. Her collections were featured in hundreds of retail outlets, including Bloomingdales, Neiman Marcus and Barneys New York, and yielded impressive worldwide sales.

In 2007, her business expanded to include scrapbooking, with her fashion design work now being produced on a custom basis. Her love for sharing her clothing and now also paper crafts has taken her all over the globe and given her the opportunity to teach creative classes from Hawaii to Tennessee.

She loves traveling, leisurely bike rides and relaxing in her little Venice Beach apartment, which she shares with her boyfriend, JC, and her two Jack Russell Terriers, Buster and Bamboo. Over the past two years, she’s been working on perfecting what she likes to think of as the “art of truly living,” which includes enjoying the everyday; working smarter instead of harder; globetrotting; achieving balance in daily life; and collaborating with other creative people.

AMY TAN

Small business owner, proud mama, and hand lettering enthusiast, Amy Tan is the founder of Amy Tangerine, a brand fully committed to providing creatives with the tools and space to see the bright, shiny side of life. In her day-to-day, Amy makes sweet online content as well as top-end products designed to promote a colorful, positive message. Amy released her book, Craft A Life You Love in 2018, and recently launched a podcast of the same name. She also teaches workshops all over the world, films YouTube videos, and consults with awesome brands including American Crafts, Avery, Amazon and more, all with the intention of building a sense of fun, positive energy and putting valuable resources out in the world for everyone to use. She loves any excuse to celebrate life and spread happiness. You can meet Amy at the intersection of creativity, passion, and purpose.

Follow along

Motivation for this Monday and every day, really.

My attempt at pulling together a fall color palette. 😬🧡🍁

Throwing it back to when I hardly had any eyebrows and @justjamesonbeauty changed my life. I had no idea what a big difference it would make to have defined, natural looking brows that I didn't need to fill in. I don't usually wear too much make up on a day-to-day basis (no make up in these photos), but now I feel like my simple routine has gotten even sweeter. The video of the process of my ombre shading (not microblading) is up on YouTube. And it’s also a reminder that you should treat yourself to nice things because you deserve them. Thank you so much, Janet, for the gift of natural looking brows and so much time saved! #gamechanger #beforeandafter

Paint it pink 💓 This was transformed by volunteers and donors and painted pink for the month of October in support of breast cancer awareness. It’s the only lifeguard stand in El Segundo and I’m (not so) secretly hoping they just keep it this way. How about you? #paintitpink #tower60 📷: @alishylishy

OverJOYed to have this ray of sunshine on episode 23 of @craftalifeyoulove podcast! @ohjoy is such an inspiration to so many, having truly cultivated living with intention and joy. ⠀
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Our lives are ever-changing and evolving. You don’t have to lock yourself into one thing for your entire life or career, you have the choice to change and transform as you go. Joy shares how she started freelancing and blogging after not being able to land a job in a career she wanted. She shares how her business has grown since the beginning. We also dive into why we often put way too much pressure on ourselves, how she knew that she was ready to hire and why you shouldn’t lock yourself into one thing. She’s proof that you can design your life in way that includes all the things you love. What’s one that’s bringing you joy today?⠀
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📷: @billyedonyaphotography in front of my mural at @socalkidsmuseum for #ohjoyformixbook⠀

PRESS

LISTEN TO AMY ON THESE PODCASTS:

Liberty Session - Ep. 76 How to Infuse Your Life Philosophy into Your Brand: Amy Tan

Pimp Your Brilliance - Ep. 71 Thoughts on Crafting A Life You Love with Amy Tan

Proof to Product - Amy Tangerine on customer engagement, collaborations and her book, Craft a Life You Love

Exactly Enough Time - Shine Bright with Amy Tangerine

The Brava Podcast - Episode 14: How to Craft a Life You Love with Amy Tangerine

Don't Keep Your Day Job - How to Craft a Life You Love - Amy Tangerine

The Lavendaire Lifestyle - LL087 - Craft a Life You Love w/ Amy Tan

A Creative Approach - Episode 43 - Crafting the Life You Love with Amy Tan

Misses Ambitious - Episode 107- Amy Tan

Craft Hangout - Episode 14 - Hanging with Amy Tangerine

Elise Gets Crafty - Episode 123 - On Creative Living

Elise Gets Crafty - Episode 054 - Making Your Own Creative Path

Elise Gets Crafty - Episode 074 - Using Video Creatively

Raise Your Hand. Say Yes. - Creativity

Dear Handmade Life - Episode 12 - Working on the Road

MAGAZINE FEATURES:

How NBC Universal Engaged Gen Z at Vidcon

Forbes August 2019

Cut & Paste May 2015

Cut & Paste March 2015

BLOGS:

Homegirl Talk - Award-Winning Crafter & Designer Amy Tangerine

mind body green - Inspiring Instagram Accounts

Craft Industry Alliance - Bullet Journals Offer New Flexibility for Planners

Product shots:

Amy Tangerine Cute & Paste

HSN Plus One Papercrafting Kits

Simon Says Stamp

Signature Series

Craft How To’s:

Pinwheel Party Favors

Embroidered Map

Post-it Note Covers

Embroidered Initial Frames

Others:

Amy Tangerine Sketchbook

Signature Styles

Amy Tangerine and Dear Lizzy

Kelly Purkey Blog Hop

The Tom Kat Studio

Amy Tangerine

10736 Jefferson Blvd #312, Culver City, CA 90230, USA