Three Deepest Desires

Three Deepest Desires

Throughout my nearly 20 years as a creative entrepreneur, I’ve learned so many things - some of them the easy way and some of them the hard way. Now that I am approaching a huge milestone in both business and life, I’m continually pursuing my three deepest desires: fulfillment, freedom, and fun. Before I start any new projects, I ask myself, “does this fit into at least one of the three F’s?” If it does, I’m all in. If not, I move on, allowing space for bigger and better things. I haven’t always had such clarity on the pursuits that make me happy though. It’s come through a lot of struggles, soul searching, making messes, and deep introspection. I’m still a work in progress, but here are my top 3 tips for feeling care-free while being fearless in the pursuit of what makes you shine.

  1. Let go of perfection. No one is perfect. Do your best and enjoy the process. The thing about perfectionism is that it goes hand-in-hand with another “p” word– procrastination. Putting something off until it’s perfect means that it will most likely never be completed. Pursuing an unattainable goal prevents you from sharing your gifts with the world.

  2. Learn from failure. You win some, you learn some. There’s always a lesson you can take away. Giving up is easy; sticking with something and working through the negative emotions a failure can stir up is hard, complicated work. Not every single thing I’ve attempted in my career has worked the way I hoped. That doesn’t mean I should stop taking risks or dreaming big. On the contrary, a failure can teach me more about how to be successful in the future.

  3. Be yourself. Everyone has a unique story to tell. Everyone is on a unique path. Be authentic and unafraid to share your gifts. Draw inspiration from others— no real art or content is created in a vacuum— but don’t undercut your special personality or flare. You have a lot to add to this world. Let your light shine, flaws and all.

What are your three deepest desires? What direction are your intuitions taking you? Let me know in the comments!

In Tags

Finding Inspiration | Guest Post by Allison Kreft

Allison Kreft | Amy Tangerine blogThere are lots of little things that I do to help keep the creative juices flowing. I thought I would share them with you. 1. Create a "To Do List". This helps to keep me on track with projects that need to get done. 2. Create another "To Do Wish List". I often have more ideas than I have time to do them. This is a running list of ideas to use when I actually get some downtime. 3. Have some books & magazines around that inspire you. It's nice to take a break from the computer and just flip through the pages. 4. Use your phone to keep a photo journal of things that spark an idea. I used to put post-it notes in books or dog ear pages in books for future reference. The snapshots are much easier to reference, plus you always have them with you. 5. Pinterest & Instagram. I dare you to not find something that inspires you on there. 6. Print your photos. Having them printed and in your hands can be enough to jumpstart a project. 7. See what's new and have supplies you love! There's nothing better than having a product you just can't wait to try out and use! 8. Make sure your supplies are easy to get to (and organized if possible). That way you don't have to spend time searching for what you need once you feel inspired. 9. Just start working on it. I find that once I start something, even though I don't have a vision of the final outcome the creative juices start flowing. 10. This is a new one for me. Since I now have 2 kids, It's been challenging to find time for new projects. Now that my oldest is 2, she always wants to do what I am doing. I decided to use this to my advantage. We sew (she has a play sewing machine), stamp, paint and scrapbook together. It's fun to see her mimicking my every move, and I can actually get stuff done!

I'd love to hear if you have anything else to add to the list:)

Blog | Twitter | Instagram | Facebook

Allison Kreft Abad is a designer, photography lover, crafter and mother of 2 girls. She was the creative director & designer behind Hambly Screen Prints until they closed in 2012. Allison moved on to release two collections with Echo Park Papers called "Everyday Eclectic" and "Today's Story" for Photo Freedom. Currently she has four collections with Webster's Pages including the newly released "Recorded" and "It's Christmas".

Behind the scenes | Guest post by Jennifer Simmons

As you may already know, I had a baby boy on September 18th. As I take a mini maternity leave, I have a series of talented friends/guest posters who agreed to fill in for me throughout the rest of the month (and into October). I will try to pop in with random posts here and there, but we are just trying to enjoy our family time right now. Enjoy! Behind The Scenes - Collection Inspiration

Hi everyone, my name is Jennifer Simmons. I've been lucky enough to work with Amy on each of her collections with American Crafts. As a designer, I help Amy translate her ideas into art files and, eventually, the products you all know and love. I thought I'd share a bit of our process here for you today.

We kick off each new collection by spending several days meeting with Amy. This means she travels to the AC office in Orem, Utah. Sometimes Buster comes along too. As a dog lover, I absolutely adore the days when he joins us in the conference room. JenPhoto_1_JenBusterDuring these early meetings, all of the inspiration Amy has gathered is discussed and eventually narrowed down. Below is some of the inspiration we selected for Amy's most recent collections.JenPhoto_2_InspirationAs you can see, the inspiration for the collection includes hints of the trends, textures, patterns, icons, type and illustration styles we hope to achieve within the line. Our inspiration usually drives our font selection and sometimes requires a bit of hand lettering, which is always fun to do. We also sort through hundreds of color chips and cardstock colors to arrive at a color palette. Picking colors is not the easiest or most logical process, but I love it. Finally, when all is said and done we compile our efforts into a style sheet. With the style sheet completed, a new process can begin – creating the illustrations, patterns and phrases that will be used across the collection.

About Me: I've been a designer/art director at American Crafts since 2007. I live in Salt Lake City, Utah with my family. In May, I welcomed my second kiddo, a baby boy, and have been enjoying a summer away from the office on maternity leave.

You can find Jennifer on her Blog | Twitter | Instagram

Finding Inspiration | Guest Post by Allison Waken

As you may already know, I had a baby boy on September 18th. For those who ordered a box, I had the labels printed but my plans on the 18th changed and some of the boxes are still sitting here. They will go out later this week when my assistant comes in, sorry and thank you for understanding. Also, grateful for a series of talented friends/guest posters who agreed to fill in for me throughout the rest of the month (and into October). I will try to pop in with random posts here and there, but we just brought our bundle of joy home yesterday. And under doctor's orders I need to take it easy for the next 6 weeks. You'll love these guest posts though, promise. Enjoy!

Finding Inspiration | Allison Waken

I didn't realize how much of my identity was wrapped up into being my boys' mom and my husband's wife. I absolutely LOVE those titles and they are by far my favorite however, I am also me. Allison - blonde, blue eyes, glass half full...artist. Yes, I am an artist and I can't believe how long it's taken me to say that. Not because I am a mom and a wife but because I didn't allow myself time to be me and realize who I am. My biggest advice to find your inner artist and live a creative life is give yourself time to be you.allison-waken-inspiration-3Whether it's 30 minutes early with a cup of coffee and Pinterest or a favorite magazine or a whole day set aside to pamper yourself (those I rarely get so if you get a chance grab it!) take time for yourself. I find I spend a lot of my creative time scrapbooking but I've been trying to take time just to gain and gather inspiration. allison-waken-inspiration-2 I love getting inspiration from magazines (I love the typography, layouts and photos in Bon Apetit), nature, advertising, restaurants, catalogs - pretty much life in general! Sometimes tearing out or printing that inspiration helps to cement the idea in my brain. allison-waken-inspiration-1Finding inspiration in everyday life takes an awareness and attention to detail that I sometimes deny myself because I'm so wrapped up in day to day activities. Making time for myself allows me to focus my attention on who I am, what I love and what inspires me. So I'm challenging you to find (or make) time for yourself even if it's 15 minutes before the kids wake up or before work or even after everyone has gone to bed and allow yourself to discover what inspires you.

You can find Allison on her Blog | Twitter | Instagram | Facebook