the process... (the condensed version)

Here's a look into our machine embroiderer's studio in downtown Los Angeles. After the machine does it's magic, the shirts return to us for the hand cutting of the excess fabric.
Finished shirts are shipped out to stores. This custom order thermal is sold exclusively at Roxy in Vail, Colorado.
Sometimes the shirts end up in magazines. This was Retha Jones in our pink Preppy Polo layered shirt in Essence Magazine circa 2005.

Now that the Kings (Cedric the Entertainer, Steve harvey, D.L. Hughley, and Bernie Mac) and Queens (Adele Givens, Laura Hayes, Mo'Nique and Sommore) of Comedy have graduated to the movie and TV big leagues, it's time for a new class of comedians to be crowned. ESSENCE gathered eight of today's funniest faces -- Shondrella Avery, Retha Jones (wearing Amy Tangerine) Charlie Murphy, Niecy Nash, Retta, Tony Rock, Chris Spencer and Sherri Shepherd -- comics who are still in the trenches, knockin' 'em dead on comedy-club stages and shining in supporting roles with hopes of taking center stage. When they came together in San Fernando Valley's Balboa Park, it was like a high-school reunion as the jokes flew, quickly turning our photo shoot into Comedy Central.

But most of the time they end up on great customers and people just like you all! We have received more custom orders this holiday season from people emailing us than ever before. Thanks so much for all of your support. Here are some snapshots, please keep them coming and show us your slice.